…because it is *Your Web* – not just your website

Nick Nicholls on September 24th, 2009

I’m not getting traffic from my website; my marketing messages are just getting lost.  How do I get noticed online; how do I engage my prospects in this intimidating digital cloud thing called the Internet?

Sound familiar?  I hear this from most of my small business owner friends…

Today, you just will not get noticed online by merely introducing a website – not just putting your brochure online and hanging out your shingle, ‘Now Open for Business’.  

Merely a website is no longer enough; to get noticed online it takes an organized symphony of all of your available web instruments to engage your audiences – it is the entirety of your web presence that will engage your target audiences to participate in your solution.

Your conversation is now composed of scores of available online instruments, analogous to many familiar conversation starters and offline marketing channels.

Let’s see, you currently have available to you online…

  • Storefront(s)
  • Scrapbook
  • Photo Album
  • Billboard
  • Rolodex
  • Op-Ed Pages
  • Book Clubs
  • GPS
  • and many other available marketing instruments for our ensemble…


In order for your symphony to resonate with your target audiences you need to engage, educate and entertain your audience with a concert of these online instruments – conducting the music of a beautiful solution for your customers.

With this blog we will be exploring how to orchestrate this symphony and the arrangement of these musicians for that magnificent harmony of happy customers and increasing revenue.      

First, please allow me to introduce your online marketing musicians of your orchestra…

  • www.YourWebsite.com
  • Online Directories
  • Facebook
  • Twitter
  • YouTube
  • LinkedIn
  • Your Blog
  • and many other available online instruments for our marketing ensemble…

 

This is Your Web – it’s not just your website…

 

By this time my SMB friends are backing up and mumbling…

       “too expensive… time consuming… too daunting”,

Then I hear… “cute Nick, I don’t have the time, the money nor the inclination to do all of that.”

What if I told you…

  • It takes about 2 hours a week
  • It can be learned in 10 weeks
  • It’s Affordable
  • I’ll Guarantee your Results


… “hmmm… OK, let’s chat…”

and in the coming posts we’ll explore how to orchestrate…

Your Web In Concert.com

 


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